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value creation in the metaverse

Value Creation in the Metaverse

The metaverse is a term that has been in circulation for decades, but what we do know beyond the hype and potential revolutionary changes it could make to our world?
January 6, 2023

The metaverse is still being defined, but its potential to unleash the next wave of digital disruption seems increasingly clear. Early adopters are already reaping benefits as it were with real-life applications for this emerging tech that we’ve seen in previous shifts like how social media took off after web development became mainstream and mobile devices came into existence.


Leaders should be examining the multiverse’s potential effect on everything from employee engagement to customer experience, Omni channel sales and marketing products innovation. The implications for communities could drive an entirely different world within next decade.


With so many questions left unanswered, it is difficult to predict what the future holds for this new and exciting concept. However we can ensure that any metaverse created will be balanced with both physical worlds as well as virtual ones in order not only create an immersive experience but also one which has safety measures built into them from day 1 – ensuring consumers are safe while they explore these digital realms.

metaverse value

Like many other communities, the metaverse is questioning whether or not this new concept will last. However we believe that with some fine tuning it can become more than just a gaming platform but rather an iteration on internet itself – a virtual world where you can explore and interact as if your real life self was there instead.


Immersion, interactivity and user agency are just three of the many benefits that this new platform will offer. The possibilities seem limitless when you consider what’s possible with so much potential for innovation in such an exciting space.


The metaverse is a digital universe that provides an immersive Second Life – like experience. It has four core building blocks:

– content and experiences;

– platforms such as game engines or social media sites;

– infrastructure & hardware including devices and networks for communication in-game among users who may also inhabit different realities together through virtual worlds created on top of this shared space;

– enablers responsible for making it all work seamlessly which include payment mechanisms, security measures keeping hackers out.


Ten layers span these components providing critical elements needed by any VRMMO – one primary question being how strongly they will interoperate?

10 layers of metaverse

Large technology companies, venture capital (VC), private equity firms as well startup businesses have invested more than $120 billion into this industry so far during the first five months of 2022 alone. This investment growth has been fueled by Microsoft’s planned acquisition of Activision Blizzard for $69 billion which will bring their total assets to over 130+ billion dollars if approved later on down the road.


Technology companies are investing heavily in metaverse development and this spending will likely increase as these firms continue to lead the way toward next – generation AI.


The investor enthusiasm for this new technology is not just coming from people who want to make money. Multiple factors are driving their interest, including ongoing technological advances in the infrastructure required to run a metaverse; demographic tailwinds which will lead towards increased consumer spending power by demographics changing tastes among affluent audiences with increasing popularity of social media platforms like Facebook or YouTube; within virtual worlds through gaming applications that have tens if not hundreds million active users per month.

customers and brands in metaverse

Metaverse is more than just a virtual world, it’s the future of daily life. In McKinsey’s survey about this exciting new technology almost 60% consumers were excited enough to transition their everyday activities into metaverse and connectivity among people was found highly significant in driving interest for transitions – followed closely by exploring digital worlds.


With a 95% majority expecting the metaverse to have an impact on their industry within five years, business leaders are already working towards its adoption. The most likely impacted industries include consumer and retail as well media & telecommunications which continue with initiatives in this area despite potential risks from VR technology.


In the metaverse, anything is possible. The potential economic value of this virtual space ranges from $1-$5 trillion – the size equivalent to that found within Japan’s third-largest economy today. It seems like an exciting new opportunity for several industries coming up through 2025 which will enable more business models and products as well customer engagement on both consumer level or between businesses themselves using these technologies.

opportunities in metaverse 2023-2025

By 2030, the potential impact of the metaverse will vary by industry:

– $2 trillion and $2.6 trillion on e-commerce;

– $180 billion to $270 billion on the academic virtual learning market;

– $144 billion to $206 billion impact on the advertising market;

– $108 billion to $125 billion impact on the gaming market.

And even if these figures are lowered by half, there’s still significant room left for growth.


As companies continue to leverage the metaverse, they may find new ways of building competitive advantages. Leaders should develop a strategic stance by defining their goals and role in this world; test activities with initial results that are monitored closely for insight into user behavior on it before scaling up or down as needed.


As the metaverse continues to evolve, it will be necessary for both employers and employees alike – in firms as well as outside of them – to adapt. Different types of professionals such have developers or content creators might find themselves needing new skills when working with this technology. Governments have an opportunity at stake here too if they want their regions become hubs where people can thrive while also helping lead development efforts internationally.

creating value in metaverse

The potential benefits far outweigh any imaginable risks which make me confident that we’re on path towards something truly amazing.


The metaverse has immense potential to be a world changer. It will change the way we live our lives and interact with one another in so many ways. The societal implications of this technology alone make it worth exploring further, but there are other issues too – such as data privacy, security, ethics, regulatory, compliance, physical health, sustainability, equity fairness that need addressing before we can truly begin building out society’s desired future on top virtual reality landscapes.

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